(205) 822-9173
About Us
Our Story
Steed’s Jewelers was founded by brothers Dale and Lee Steed, who believed the jewelry industry needed a more personal and meaningful approach. Built on family values, passion, and exceptional service, they created a place where customers could celebrate life’s most important moments with jewelry that tells a story.
More Than Jewelry
We believe jewelry represents more than beauty. It celebrates milestones, honors relationships, and captures memories that last a lifetime. From engagements and anniversaries to meaningful gifts and personal achievements, every piece carries a deeper meaning.
Services Designed Around You
Professional care and craftsmanship to keep your jewelry and timepieces looking their best.
Custom Jewelry Design
We turn your ideas into one-of-a-kind pieces crafted with precision and care.
Watch/Rolex Repair
Keep your timepiece running flawlessly with expert repairs—trusted as an authorized Rolex dealer.
Jewelry Repair
Trust our experienced jewelers to restore your favorite pieces with expert craftsmanship and attention to detail.
Appraisal Services
Get accurate, professional valuations for insurance, resale, or peace of mind.
Rhodium Plating
Restore the bright finish of white gold and add a protective layer for lasting shine.
Let’s Create Something Meaningful
Whether you’re searching for the perfect ring, restoring a cherished piece, or designing something entirely your own—Steed’s Jewelers is ready to help you turn moments into heirlooms.
