About Us

Steeds Jewelers has more than 100 years in the jewelry business. We offer Custom Jewelry Design, Certified Watch Repair (including Rolex), Jewelry Appraisals, Diamond Jewelry, Bridal Sets, Engagement Rings, and more.

Since 1987 Steed’s Jewelers has been serving customers with exquisite fine jewelry and custom services. As a family owned business with our roots in Birmingham, we take a personal interest in each customer and work hard to satisfy every request. We realize that whether it is an engagement ring, a watch repair, a custom design or an appraisal that we earn our customers’ trust with each transaction. Our focus on excellence in our jewelry and the expertise and professional credentials of our staff positions Steeds Jewelers to offer the best service possible.






The story of Steed’s Jewelers is a story of family, passion, service and love. Our story begins with two dynamic and talented brothers Dale and Lee Steed, who saw an unfeeling Jewelry industry that needed new vision. They understood why unique jewelry is important to people in the first place: to celebrate the special occasions, to commemorate the momentous accomplishments, to honor the deepest relationships, and to capture the unspeakable beauty of life and those who matter most